How to use facebook pixel

Wednesday, 14th August 2019

Facebook tracking is one of the most important tools for running successful Facebook ads.

A pixel is a piece of code that you can embed on your website. It allows you to track conversions and re-market your leads. The collected data by facebook tracking pixel is used to filter your targeted audience and ensure that only those who are interested in what you are selling are the one who you will add in your target audience.

With Facebook pixels:

You will track how people interact with your ads and your website.

You will see which ads people clicked on to get to your website, which pages of your website they clicked on after they have arrived on your website.

You will know what type of device those clicking on your ad are using.

Knowing those things will help you learn which of your ads are the most effective and whether mobile or desktop users click on your ads more. They also allow you to get a clear picture of the types of people who click onto your website so you know who else to include in your target audience. Quite interesting? Yes!

So how do you create a Facebook pixel?

To create a facebook tracking pixel is very simple. Start by clicking the ≡ icon in Ads Manager and choosing “Pixels” on the drop-down list.

Next, click the green button that says “create a pixel.”

Then name your pixel, accept the terms, and click the “Next” button.

Once your pixel code has been generated, you can copy and paste it into the head section of the page you want to track. If you are unfamiliar with the coding language, you may want to contact a web developer to help you do that.

The best pages to track are a shopping cart, check out, and purchase confirmation pages. Or if you are not running eCommerce website you may want to target the landing page and other pages of your website that you want your intending audience to click into. This way you can track which people are turning into conversions and which people should be re-targeted.

ADVANTAGES OF FACEBOOK PIXEL

Re-targeting

Re-targeting is when you use the data from your tracking pixel to run special ads for the people who clicked onto your website but didn’t make a purchase.

A simple illustration of this can be observed when you start seeing some new ads after you have visited a website. Those websites have installed a facebook tracking pixel on their website and immediately you visited the website facebook was very fast to track you and later on when you log in to facebook you will start seeing ads from that same website.

If you are doing business you will understand how important this when a customer who viewed your product today keep seeing tomorrow, there is high percentage that he will turn out to be a real customer but if you did not care to show him or her the product again definitely he or she will forget and won’t even remember that he once saw it on your website.

This indeed is a fantastic strategy for successful Facebook ads.

Only 2% of shoppers purchase on their first visit to an online store. Re-targeting allows you to generate specific ads for the 98% who showed an interest in your website but haven’t converted yet.

Re-targeting creates a warm audience of people who are already aware of your brand and have interacted with it. You can entice them to purchase a product they almost passed up by running a special sale or promotion. This is extra effective since you don’t have to run the promotion for your full audience, just a specific warm audience.

It may seem creepy, but retargeting ads should make the user aware you know they’re interested in the product already. Be straightforward and you may be able to turn valuable leads into conversions.

PREREQUISITE TO INSTALLING FACEBOOK PIXEL

LANDING PAGES

Landing pages are sometimes underrated by major campaigners trying to generate leads for their business. They tend to be ignorant of the importance not knowing that for one to run successful facebook add a landing page is a prerequisite, otherwise, you keep running add as a newbie without getting hold of your audience at all. Indeed it’s quite shameful.

WHAT IS A LANDING PAGE IN THIS SCENARIO

A landing page in this context of advertising is a web page with a lead capture form that collects visitors’ information. This allows you to convert more of your visitors into leads while simultaneously capturing information about who your target audience is.

When someone clicks on your Facebook ad, it’s better to have it send them to a landing page than directly to your website.

HOW TO DIRECT PEOPLE TO YOUR LANDING PAGE

If your ad copy is tempting on its own, a simple “learn more” call to action may be enough. Otherwise, a special offer may be necessary to make people decide it’s worth it to provide their information in your lead capture form.

Examples of effective/ call to action

Some examples of effective offers are

Discounts

free e-book downloads

free consultations. Etc

By offering your audience something of value, you have a better chance of converting visitors into leads. Plus, even if those leads don’t turn into conversions, you’ve gathered valuable information about your target audience from them.

Must include in your landing page

Your landing page also has some dos and don’ts. These include that information that you have to ask your audience and some that you must never ask on a lead capture form.

You shouldn’t ask too many questions, because it turns potential leads off when they feel like they’re being interrogated. The more questions that are asked on a landing page, the higher the cost per lead tends to be.

Common pieces of information to request include name, phone number, email, and job title. At least one piece of contact information is necessary to ensure you can follow up with your leads.

When people personally supply you with their contact information, they’re more likely to be qualified leads. They’ve already expressed a clear interest in your product or service and want to learn more.

Landing pages should always lead to a thank you page. This page serves as a confirmation that the information has been received and can provide an offer if one was promised. If you have promised an offer, it is always good to send it to the submitted email address, this is to reduce the span and ensure that only those who supplied good email address get the offer. But in case you don’t have many things to deal with their email you can always give them direct access to the offer as soon as they submit the form on the landing page.

 

On a good note, make sure your landing page is mobile-friendly. Because over half the people who click onto your landing page will do so from a mobile device. Also, remember that consistency is key! Similar design elements should be used in your ad and landing page.

BOOSTING YOUR AD TO MANY AUDIENCE

Facebook is a very money-motivated platform. In other words, the more ad dollars you’re willing to spend, the more people will see your ads. If you want successful Facebook ads, you have to put a healthy budget behind them.

It’s impossible to say what an average budget is. Your budget will depend on a lot of variables including how big your company is, how expensive your products are, how big your target audience is, and what your ROI goals are. Small businesses usually have smaller budgets than large corporations.

 When it comes to a page like ads, local campaigns will have a higher cost per like than national ones.

Follow these tips and you’ll be well on your way to running successful Facebook ads.

You may also like how to set up a successful facebook ad.

If you’re ready to get started boosting the success of your Facebook Marketing & Facebook Advertising, then Contact Us today and our team can help you.

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