One of the most useful tools for running successful Facebook ads is a tracking pixel.
A pixel is a piece of code that you can embed on your website. It allows you to track conversions and re-market your leads. The data it collects can also be used to fine-tune your target audience and optimize your ads.
Facebook pixels allow you to track how people interact with your ads and your website. You can see which ads people clicked on to get to your website, which pages of the website they clicked on, and even what type of device they were using. This can help you learn which of your ads are the most effective and whether mobile or desktop users click on your ads more. They also allow you to get a clear picture of the types of people who click onto your website so you know who else to include in your target audience.
So how do you create a Facebook pixel? It’s simple! Start by clicking the ≡ icon in Ads Manager and choosing “Pixels” on the drop-down list.
Next, click the green button that says “create a pixel.”
Then name your pixel, accept the terms, and click the “Next” button.
Once your pixel code has been generated, you can copy and paste it into the header of the page you want to track. If you are unfamiliar with coding language, you may want to enlist the help of a web developer.
The best pages to track are shopping cart, check out, and purchase confirmation pages. This way you can track which people are turning into conversions and which people should be re-targeted.
ADVANTAGES OF FACEBOOK PIXEL
Re-targeting is when you use the data from your tracking pixel to run special ads for the people who clicked onto your website but didn’t make a purchase.
Have you ever clicked on a website and then seen ads for that same website the following day? If so, you’ve been re-targeted! It’s a fantastic strategy for successful Facebook ads.
Only 2% of shoppers make a purchase on their first visit to an online store. Re-targeting allows you to generate specific ads for the 98% who showed an interest in your website but haven’t converted yet.
Re-targeting creates a warm audience of people who are already aware of your brand and have interacted with it. You can entice them to purchase a product they almost passed up by running a special sale or promotion. This is extra effective since you don’t have to run the promotion for your full audience, just a specific warm audience.
It may seem creepy, but retargeting ads should make the user aware you know they’re interested in the product already. Be straightforward and you may be able to turn valuable leads into conversions.
PREREQUISITE TO INSTALLING FACEBOOK PIXEL
Landing pages are one of the most underutilized marketing strategies for lead campaigns. This is a shame because they’re a necessity for successful Facebook ads!
A landing page is a web page with a lead capture form that collects visitors’ information. This allows you to convert more of your visitors into leads while simultaneously capturing information about who your target audience is. When someone clicks on your Facebook ad, it’s better to have it send them to a landing page than directly to your website.
So how do you get people to click onto your landing page? If your ad copy is tempting on its own, a simple “learn more” call to action may be enough. Otherwise, a special offer may be necessary to make people decide it’s worth it to provide their information in your lead capture form. Some examples of effective offers are discounts, free e-book downloads, or free consultations. By offering your audience something of value, you have a better chance of converting visitors into leads. Plus, even if those leads don’t turn into conversions, you’ve gathered valuable information about your target audience from them.
Must include in your landing page
So what types of information should you request on a lead capture form? You shouldn’t ask too many questions, because it turns potential leads off when they feel like they’re being interrogated. The more questions that are asked on a landing page, the higher the cost per lead tends to be.
Common pieces of information to request include name, phone number, email, and job title. At least one piece of contact information is necessary to ensure you can follow up with your leads.
When people personally supply you with their contact information, they’re more likely to be qualified leads. They’ve already expressed a clear interest in your product or service and want to learn more.
Landing pages should always lead to a thank you page. This page serves as a confirmation that the information has been received and can provide an offer if one was promised. The offer can also be sent in the form of an automated email.
Make sure your landing page is mobile friendly. Over half the people who click onto your landing page will do so from a mobile device. Also, remember that consistency is key! Similar design elements should be used in your ad and landing page.
BOOSTING YOUR AD TO MANY AUDIENCE
Facebook is a very money-motivated platform. In other words, the more ad dollars you’re willing to spend, the more people will see your ads. If you want successful Facebook ads, you have to put a healthy budget behind them.
It’s impossible to say what an average budget is. Your budget will depend on a lot of variables including how big your company is, how expensive your products are, how big your target audience is, and what your ROI goals are. Small businesses usually have smaller budgets than large corporations and a furniture company cannot expect the same cost per click as a candy store. Likewise, when it comes to page like ads, local campaigns will have a higher cost per like than national ones.
A good budget recommendation is at least $5 a day if you want successful Facebook ads. The more you spend, the more people will see your ads.
Follow these tips and you’ll be well on your way to running successful Facebook ads.
If you’re ready to get started boosting the success of your Facebook Marketing & Facebook Advertising, then Contact Us today and our team can help you.
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